摘要：Financial literacy,accounting literacy,and transactional leadership style are needed by the owners for sustainability of their business,especially for MSME sector. The good level of the financing and leadership is the success key to maintain the sustainability of the business. Whether financial literacy,accounting literacy,and transactional leadership style can influence the sustainability in muffler industry Purbalingga? This research was conducted using a quantitative descriptive method,that is based on the questionnaire and interviews with respondent. The object of this research is MSMEs muffler industry in Purbalingga. The total sample in this research are 76 sample from the population 166 industry spread in 6 subdistrict in Purbalingga. The result of this research indicate that the financial literacy,accounting literacy and transactional leadership style have a positive effect to the sustainability of muffler industry. The better the financial literacy,the better the business plan and decisions. Having good accounting literacy in the business tend to be able to produce the good financial standard report,the quality of the financial standard report can help the business to get investment and loan. The good implementation leadership style can help the business sustainability.
关键词：financial literacy;accountng literacy;transactional style;MSME;muffler industry
