期刊名称：Mizoram University Journal of Humanities & Social Sciences
印刷版ISSN：2395-7352
出版年度：2020
卷号：4
期号：1
页码：67-75
语种：English
出版社：Mizoram University
摘要：This paper is a case study on the use of social media by a health professional, particularly a dermatologist in Aizawl with focuses on the types of treatment patients get from the doctor on a regular basis and patient-doctor relationship. The study found out that there is an increase in the number of patients or clients getting certain beauty treatments after the dermatologist started using social media namely instagram for marketing. The case study is appropriate in uncovering the current scenario in terms of the types of beauty treatments that clients get and whether the beauty culture is affected by social marketing in any way. The case study revealed that more and more people,in the age of social media,have more pressure to look a certain way in terms of beauty standards and therefore are under increased expectations to look a certain way which thereby give rise to body image issues. This case study also revealed certain benefits and challenges of using social media by health professionals in Aizawl. The findings of the case study are proposed to extend further research in the effects of social media among healthcare professionals and patients..
