期刊名称：Mizoram University Journal of Humanities & Social Sciences
印刷版ISSN：2395-7352
出版年度：2020
卷号：4
期号：1
页码：142-152
语种：English
出版社：Mizoram University
摘要：Fast foods are popular among young generation due to modernisation and globalisation. Fast foods are quick,reasonably priced,and readily available alternatives to home cooked food. Fast foods containing high level of sugar and fat are unhealthy and addiction to fast foods would lead to obesity and other human diseases. This article is aimed at understanding the health consciousness of the college students about fast foods in Lunglei town in Mizoram,a small state in North East India. The data were collected by administering a structured questionnaire from the sample of 150 college students. The sample was drawn equally from three colleges in Lunglei town. Only around 23 per cent of the respondents were conscious about their health while consuming fast foods. It is also found that as customers,the college students under the study were not taking the required precaution in knowing the product information while buying junk foods and instant foods. This article suggests the health organisations,NGOs,and educational institutions have a responsibility to create more awareness among the people about the adverse impact of consumption of fast foods on health through public relations,publicity,and public service campaigns. Further,there is a need to create more awareness among the customers about the importance of reading product information like nutritional value,ingredients,expiry date,health claims etc. is required to ensure healthy eating habits. .
关键词：College Students;Fast Foods;Health Consciousness;Instant Foods;Junk Foods;Product Information
