摘要：This paper continues previous researches dedicated to highlighting the importance of planning from a managerial point of view and to discussing the regional dimension of planning, to which it adds up the current topic, that of rural tourism planning – features, particularities, approaches, multi-functionality of land use, collaboration and partnerships, negative planning, green economy, and case-studies. Bearing the theory in mind, a radiography of Rodna commune was briefly made, taking into consideration the following aspects: economy, locals, tourist flows, accommodation, tourists’ profile, food services, accessibility and transportation, travel agents, attractions and heritage, types of tourism, IT & C, sustainability, and traditions. The reason for the description of the commune is to properly understand the context and the particularities of the analyzed destination. Further, the steps of regional planning are revealed, and each of them is separately discussed and analyzed, from both a theoretical and a practical point of view. The outcome is a strategy the community can adopt, with a vision, three directions, and several SMART objectives. This strategy is reflected in a document that aims to engage each stakeholder in the process, as well as to establish in a clear, comprehensive way the common framework. Also, there are several proposals for every community and destination that understands the importance of planning and its implications: collaboration, win-win approach, partnerships, the involvement of the community, sustainability in every dimension, and so on.
