期刊名称：Proceedings of the International Conference on Business Excellence
电子版ISSN：2558-9652
出版年度：2020
卷号：14
期号：1
页码：829-837
DOI：10.2478/picbe-2020-0079
语种：English
出版社：Sciendo
摘要：The new internet technologies have changed radically the communication between consumers and companies and they had an important role in changing the way consumer data is gathered. In comparison to the traditional way in which several surveys and experiments have been done,nowadays the consumer data is stored with the help of different technologies. Nowadays the consumer is online most of the time and his/her entire activity is monitored by the intelligent systems and applications installed on his mobile device. This storage of consumer data gives companies the possibility to personalize the interaction to the consumer,but in the same time it gives an insight in the private life of the consumer. In our research we investigate the attitude and awareness of consumers towards the advantages and disadvantages of the storage of cookies and browsing history. The results show that there is an average perception on the advantages and a higher awareness on the disadvantages.
关键词：consumer;cookies;browsing history;data protection;social media networks
