摘要：Rice is fundamental need for Indonesia and most of its citizens are occupied as farmers. In Ploso,Jombang,there are several big grain mills. The enterprises must be clever to respond many obstacles on their business,that way will minimize their loss and increase profit. Loss factor in grain mills lay on the mistake when they made calculation of price estimation,one of them is grain damage. The calculation commonly used among farmer is the price of grain is divided by damage grain. This study was descriptive qualitative research to reveal factors that affected rice price based on damage grain calculation in mill enterprise located in Ploso,Jombang Regency. The study was conducted in four months from February 2019 to May 2019 which took place in UD Santoso located in Ploso,Jombang Region. The study has resulted that grain yield must be considered by rice millers as factors in affecting rice price based on damage grain calculation. To avoid it,there must be socialization for farmer and mill owner about factors that affect grain yield,rice price expectation based on grain price and solution about how to minimize grain loss.
