摘要：The paper investigates the impact of different factors on the establishment and development of social enterprises (SPs). The aim of this paper is to identify the key stimulants and restrictions of development of SPs in the Republic of Serbia,and to propose measures,the application of which can increase their long-term sustainability. The paper is based on exploratory research using data covering 27 interviews with founders of social enterprises in the Republic of Serbia. By applying the methods of regression analysis,it was found that favorable financial resources (especially grants) are the key stimulants for the establishment of social enterprises,while the enthusiasm of managers of social enterprises has the greatest impact on their development. It was found also that legal regulations and the macroeconomic environment,as well as difficulties in accessing the market,are serious restrictions on the establishment of social enterprises,while lack of knowledge in the field of marketing and management limit the development of social enterprises in the Republic of Serbia.
其他摘要：U radu je ispitivan uticaj različitih faktora na osnivanje i razvoj socijalnih preduzeća. Cilj rada je bio da se identifikuju ključni podsticaji i ograničenja razvoja socijalnih preduzeća u Srbiji i predlože mere čija primena može povećati njihovu dugoročnu održivost. Rad je zasnovan na empirijskom istraživanju u kome su korišćeni podaci dobijeni anketiranjem 27 osnivača socijalnih preduzeća u Srbiji. Primenom metoda regresione analize je pokazano da su najveći stimulansi za osnivanje socijalnih preduzeća povoljni izvori finansiranja (naročito bespovratna sredstva),dok najveći uticaj na razvoj socijalnih preduzeća ima entuzijazam i posvećenost njihovih menadžera. Rezultati su takođe pokazali,da pravni propisi i makroekonomski ambijent destimulišu osnivanje socijalnih preduzeća,dok nedostatak znanja u oblasti marketinga i menadžmenta ograničavaju njihov razvoj.
