摘要：While there have been emerging efforts to develop new or non-traditional sports,relatively little attention has been devoted to understanding what influences sport participants’ behavioral intention and overt participation behavior toward new sports. Since many new sports have struggled to boost their popularity and increase the number of participants,the purpose of this study is to analyze adolescents’ participation behavior in new sports through the extended theory of planned behavior (TPB),including prior knowledge. Specifically,it was hypothesized that attitude,subjective norm,and perceived behavioral control positively influence participation intention. Furthermore,it was expected that participation behavior is influenced by participation intention and perceived behavioral condition and prior knowledge would positively influence attitude and participation intention. Especially,in order for a new sport to be sustainable,it is deemed more important to understand younger participants’ behavioral intention and behavior. Using a survey questionnaire,data were collected from a total of 238 junior high school students who were participating in any type of new sports. The data were primarily analyzed using structural equation modeling. The results found that the three components of the TPB,namely attitude,subjective norm,and perceived behavioral control,had a positive influence on subjects’ participation intention,which further leads to participation behavior. Of the three TPB main variables,attitude was the strongest predictor for the intention to partake in a new sport,followed by perceived behavioral control and subjective norm. However,perceived behavioral control did not have a direct influence on adolescents’ participation behavior. In addition,the participants’ prior knowledge had a positive influence on adolescents’ attitudes and participation intention. Results indicated that new sport organizations should develop marketing and educational strategies to improve attitudes of potential and current participants toward new sports as well as to teach the rules and benefits of new sports.
关键词：Extended Theory of Planned Behavior;New Sports;Adolescents;Sport Knowledge
