摘要：Local wisdom based on Hinduism Tri Kaya Parisudha has an important role in the development of tourism in Pedawa Village,North Bali. This article analyzes the role of Tri Kaya Parisudha’s values and practices as a spirit of hospitality in increasing the loyalty of tourists to visit Pedawa Village,one of the five ancient villages in Banjar District,Buleleng Regency. This qualitative study begins with data collection with field observations and interviews with thirty foreign and domestic tourists who have visited Pedawa Village more than once. The results showed that the loyalty of returning tourists was due to the friendliness,way of life,way of speaking and acting in the community which made tourists feel comfortable. In addition,it is also due to the uniqueness of the traditional house of Pedawa Village as a tourist attraction. The life habits of the Pedawa people that reflect the values of the Tri Kaya Parisudha have implications not only for the sustainability of tourism villages but also for strengthening the appreciation and practices of Hindu-based local wisdom in Pedawa Village.
其他摘要：Kearifan lokal berbasis agama Hindu Tri Kaya Parisudha memiliki peranan penting dalam perkembangan pariwisata di Desa Pedawa,Bali Utara. Artikel ini menganalisis peran nilai dan praktik Tri Kaya Parisudha sebagai spirit keramahan atau hospitality dalam meningkatkan loyalitas wisatawan untuk berkunjung ke Desa Pedawa,salah satu dari lima desa kuna di Kecamatan Banjar,Kabupaten Buleleng. Kajian kualitatif ini diawali dengan pengumpulan data dengan observasi lapangan dan wawancara dengan tiga puluh wisatawan mancanegara dan nusantara yang telah berkunjung lebih dari satu kali ke Desa Pedawa. Hasil penelitian menunjukkan,loyalitas wisatawan yang berkunjung kembali disebabkan karena keramahan,cara hidup,cara bertutur kata,dan bertindak masyarakat yang membuat wisatawan merasa nyaman. Selain itu,juga karena keunikan rumah adat Desa Pedawa sebagai daya tarik wisata. Kebiasaan hidup masyarakat Pedawa yang mencerminkan nilai Tri Kaya Parisudha berimplikasi tidak saja pada keberlanjutan desa wisata tetapi juga penguatan penghayatan dan pengamalan kearifan lokal berbasis Hindu di Desa Pedawa.
关键词：Tri Kaya Parisudha;loyalty;tourists;Pedawa Village;Bali Aga
其他关键词：Tri Kaya Parisudha;loyalitas;wisatawan;Desa Pedawa;Bali Aga
