摘要：Physical culture plays a significant role in human physical and mental health. In the face of under-financing of numerous disciplines,people who do sports in both professional and amateur way are often forced to use alternative forms of financing. One of such forms may be crowdfunding which facilitates obtaining financing for projects from a big group of contributors through a crowdfunding platform. The objective of the article was to present the role of crowdfunding in financing sport. An attempt to achieve the objective was made through the presentation of crowdfunding concept,classification and an analysis of the selected crowdfunding platform in terms of financing physical activities. The hypothesis assumed in the article was the following: successful crowdfunding campaigns in the category of sport are characterized by high donations per capita among other categories of crowdfunding campaigns. Based on the results of the study it may be observed that the category of sport has a relatively low share in the value of all campaign categories financed on the analysed platform. Nonetheless,individual donations of people who support sport campaigns were relatively high in comparison to other categories. Projects associated with sport evoke strong emotions among the fans and supporters of particular sports disciplines,which may result in their greater willingness to make higher donations as compared to a great majority of other categories. The majority of ideas presented in sport campaigns may stand a chance of realization only if the total amount assumed in the campaign goal is raised,in such case the All-Or-Nothing model is preferred. Campaigns in such model turn to be more convincing to the contributors as compared to the Keep-It-All model. This may result from a greater engagement of campaign initiator into its organization,which is also visible in offering more interesting rewards.Apart from the possibility to obtain funds for a particular goal,campaign initiator receives a number of other benefits,such as promotion of their own activity in a wider community and gaining new investors as well as new engaged fans.
关键词：crowdfunding;alternative source of funding;financing;sport;physical activities
