摘要：Crowdfunding is becoming one of the fastest growing alternative business financing options. The universality of this idea means that almost all sectors of the economy use it. Over the past few years,crowdfunding has become the main source of funding for many sports teams,amateur athletes and other sports and leisure developers. Therefore,it is important to identify factors that stimulate or limit the success of projects financed this way. Most researchers focus on one-time fundraising projects for a specific purpose. However,there is a lack of research on the success factors of donation projects related to obtaining regular payments from the funders. This study is aimed at determining the factors influencing the level of monthly support for sports channels using financing on Patronite.pl. The analysis covers all 244 projects in the Sports category run on YouTube,which were available as of May 1,2020 on the Patronite.pl platform. It was assumed that there is a relationship between the reachof the YouTube channel and the amount of revenues earned. The tobit model was used in the study. The following variables were taken into account: the number of subscriptions,video views,the number of days since the last video was published,the channel's operation time,the number and types of banner links as well as profile and background photos on YouTube. As a result of the research,it was found that the variable corresponding to the number of years since the channel was established on YouTube has the strongest negative impact on revenues. Other variables,that are also important,are the number of subscriptions and the number of views per video. Our research has not confirmed that the number of banner links is important,but their type has an impact on the level of revenues. The banner link to the website or blog of the YouTuber turned out to be the key here.
