出版社：Asociatia de Cooperare Cultural-Educationala Suceava
摘要：Article analyze concept neuromarketing, it advantages and disadvantages. The goal of every business is to meet the needs of consumers, so neuromarketing is very important in helping to get to know the consumer better. Neuromarketing does not answer the question of where the buy-in button is and will not replace traditional marketing research, but will add new knowledge[22].
关键词：neuromarketing;advertising;neuromarketing advantages and disadvantages
