摘要：The socio-economic importance of entrepreneurship in the 21st century in relation to economic growth has become undisputable on local and global level both in terms of macroeconomic indicators, as well as the micro environment. Despite the above, this field still offers questions to be addressed, and these are related to the entrepreneurs themselves, entrepreneurial behaviour, motivation to start business, but also the entrepreneurial environment that encourages or hampers their activities or attitudes. Entrepreneurial motivation is often related to push and pull factors. This study analyses entrepreneurial motivation through push and pull factors. The central aspiration of this research, which was conducted according to problem-oriented quantitative methodology, is founded on the information analysis from the respondents in the following fields: motivation to start business, attitudes related to success and financial vs. non-financial success. To answer the research question the questionnaire survey was chosen as a data collection method. Findings indicated that people quit their employment because they are forced to do as a result of certain push factors, which have fundamental influence on decision or motivation to start their own business.
关键词：entrepreneurship;SME;pull and push factors;motivation
