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文章基本信息

  • 标题:Intelligent Negotiation Agents in Electronic Commerce Applications
  • 本地全文:下载
  • 作者:S.C. Ng ; M.N. Sulaiman ; M.H. Selamat
  • 期刊名称:Journal of Artificial Intelligence
  • 印刷版ISSN:1994-5450
  • 电子版ISSN:2077-2173
  • 出版年度:2009
  • 卷号:2
  • 期号:1
  • 页码:29-39
  • DOI:10.3923/jai.2009.29.39
  • 出版社:Asian Network for Scientific Information
  • 摘要:The purpose of study is to develop intelligent negotiation agents that can behave rationally so as to improve the final outcomes in a one-to-many negotiation. A Bayesian learning model of multi-attribute one-to-many negotiation, namely Bayes Improved-ITA is proposed. These agents employ Bayesian belief updating process to model their opponent’s utility structure. The performance of Bayes Improved-ITA is promising when it is compared with the results of one-to-many negotiations that use genetic-based machine learning model and heuristic search algorithm. Results from the experimental work show that having knowledge of opponent’s preferences and constraints, negotiation agents can achieve more optimal outcomes.
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