期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2010
卷号：5
期号：7
页码：92
DOI：10.5539/ijbm.v5n7p92
出版社：Canadian Center of Science and Education
摘要：The three primary objective of this study are to 1) provide an overview of the Korean coffee shop market and apply previous coupon models to the redemption behavior of coffee shop patrons; 2) verify the hypothesized causal relationships among the expiration date, coupon value, brand loyalty, and the intention to redeem coupons; and 3) examine the effect of the expiration date on the consumer’s coupon redemption intention and review the implications for practitioners.
