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  • 标题:Research on Mobile E-commerce Information Search Approach Based on Mashup Technology
  • 本地全文:下载
  • 作者:Ziming Zeng ; Xinping Zhang
  • 期刊名称:International Journal of Business and Management
  • 印刷版ISSN:1833-3850
  • 电子版ISSN:1833-8119
  • 出版年度:2010
  • 卷号:5
  • 期号:5
  • 页码:89
  • DOI:10.5539/ijbm.v5n5p89
  • 出版社:Canadian Center of Science and Education
  • 摘要:Mobile e-commerce information search will become popular with the mobile devices being widely used. Thus,
    how to provide content-rich and precise commerce information to mobile end-users becomes a challenge. The
    rise of mashup technology provides a promising solution for this challenge. In this paper the platform
    architecture of mobile e-commerce information search based on mashup technology is presented, and then the
    main components are described and discussed to illustrate how the platform facilitates mobile e-commerce
    information search. In section 4 a new approach of web search results processing adapted to mobile devices is
    proposed. An experiment is carried out to show the flow of web search results processing based on the presented
    approach. Mobile operators and internet operators can realize mutual benefits with the presented approach.
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