期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2010
卷号：5
期号：4
页码：223
DOI：10.5539/ijbm.v5n4p223
出版社：Canadian Center of Science and Education
摘要：Brand culture is an extension and identification as well as an important part of corporate culture. As the base of brand culture, corporate culture exerts an influence on the establishment of brand culture. Its internal function helps to improve the participation degree of the main body of brand culture construction and its external function helps to improve the popularity of the carrier of brand culture construction. In addition, developing and expanding the core idea of corporate culture helps to improve the loyalty of the object of brand culture construction.
