期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2008
卷号：3
期号：1
页码：30
DOI：10.5539/ijbm.v3n1P30
语种：English
出版社：Canadian Center of Science and Education
摘要：Along with the development of market economy in China, chain business has been turned into a guiding ring from the last ring in the supply chain. Chain business’ economy of scale, economy of scope, and advantages of information and integration becomes more prominent. Under this condition, small- and medium-sized manufacturers can adopt more flexible production and diversified marketing strategy by means of combining with retailers directly.
