期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2008
卷号：3
期号：12
页码：3
DOI：10.5539/ijbm.v3n12P3
语种：English
出版社：Canadian Center of Science and Education
摘要：The issue of commoditization has been receiving more attention in recent times. First the debate is now about how quickly commoditization is sweeping across the corporate world; in sectors and functions which we had previously thought were safe from it. And second, it is the depth and breadth to which commoditization is now penetrating; no longer the preserve of the blue collar worker it is beginning to spread into white collar work that is usually considered immune to the negative impacts of commoditization, particularly as it requires the application of intellect, skill and expertise which unlike blue collar work is generally harder to automate. Like so many processes that play out in the business world, it may have started quite slowly and in quite limited areas, but it is speeding up and extending its reach.
