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  • 标题:Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image
  • 本地全文:下载
  • 作者:Davoud Nikbin ; Ishak Ismail ; Malliga Marimuthu
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2010
  • 卷号:2
  • 期号:2
  • 页码:47
  • DOI:10.5539/ijms.v2n2p47
  • 出版社:Canadian Center of Science and Education
  • 摘要:The purpose of this study is to assess the influence of perceived justice on recovery satisfaction and to examine
    the moderating role of corporate image in the relationship between perceived justice and recovery satisfaction.
    Data were gathered on perceived justice with service recovery, corporate image and recovery satisfaction by
    means of survey from Iran Air customers who experienced a service failure within last year. The results show
    that distributive and interactional justices have significant effects on recovery satisfaction. The effect of
    distributive justice on recovery satisfaction was stronger than interactional justice. Additionally, hierarchical
    regression analyses suggested that corporate image plays a moderating role between perceived justice and
    recovery satisfaction in the distributive and interactional justice dimensions. Managerial implications of these
    findings are briefly discussed.
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