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  • 标题:Business Advisory: A Study on Selected Micro-sized SMEs in Kelantan, Malaysia
  • 本地全文:下载
  • 作者:Mohd Nor Hakimin Bin Yusoff ; Mohd Rafi Bin Yaacob ; Mohamed Dahlan Bin Ibrahim
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2010
  • 卷号:2
  • 期号:2
  • 页码:245
  • DOI:10.5539/ijms.v2n2p245
  • 出版社:Canadian Center of Science and Education
  • 摘要:This study seeks to investigate the business advisory awareness among some micro-sized SMEs in Kelantan,
    Malaysia, focusing on the advisory services supplied by various government agencies. Micro-sized SMEs were
    the centre of the study because they represent a large number of SMEs in the country. Notwithstanding with the
    various advisory services provided by the government agencies in the state, result of the study showed the
    majority of respondents was not fully aware of and assured on the existence of business advisory services.
    Furthermore, the results of the study indicated no significant relationship between all the demographic factors of
    businesses and the level of awareness of business advisory among micro-sized SMEs. The key findings of the
    study are instructive. Actions should be taken by the government and its relevant agencies to enhance the level of
    awareness and knowledge of the importance of advisory among micro-sized SMEs. It seemed that the
    information pertaining to the business advisory services are not well disseminated to the targeted group. This
    failure distorts the government plan to efficiently support SMEs, thus leading to waste of scarce resources.
    Suggestions were also made to significantly address these issues.
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