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  • 标题:Hallmarking in India: A Major Quality Initiative in the Largest Gold Jewellery Market in the World
  • 本地全文:下载
  • 作者:V. Vijay Durga Prasad
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2010
  • 卷号:2
  • 期号:1
  • 页码:213
  • DOI:10.5539/ijms.v2n1p213
  • 出版社:Canadian Center of Science and Education
  • 摘要:The gold market in India is predominantly a market for buying and selling physical gold and gold in the form of
    ornaments. In the physical gold front, in the wholesale segment, nominated agencies are the bulk importers. This
    market is reasonably efficient from the point of view of distribution of bars and scraps over the length and
    breadth of the country, which takes place in a very effective manner. Price uniformity is also generally
    observable in areas with identical incidence of duties and tax. However in the market for ornaments and
    jewellery, consumer protection is still not assured, although it has received much policy attention in last few
    years. It is a well-known fact that cheating on caratage is widespread. In April 2000, Government of India
    introduced voluntary hall marking of gold jewellery through Bureau of Indian Standards. But the progress in this
    regard has been slow so far with only few jewelers have accepted the necessary certification with most of them
    having only partial stocks of their jewels hallmarked. In this backdrop, a study was carried out to understand the
    perception of customers purchasing gold ornaments and their awareness levels on the concept of hallmarking by
    Bureau of India Standards.
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