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  • 标题:Risk or Innovation, Which One Is Far more Preferable in Innovation Projects?
  • 本地全文:下载
  • 作者:José G. Vargas-Hernández ; Mohammad Reza Noruzi ; Narges Sariolghalam
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2010
  • 卷号:2
  • 期号:1
  • 页码:233
  • DOI:10.5539/ijms.v2n1p233
  • 出版社:Canadian Center of Science and Education
  • 摘要:The object of this research is to identify the sources of risk in innovation projects and to determine whether they
    could be managed better. Due to the diversity of opinions and theories over the nature of risk, reaching an
    agreement about risk management is difficult. This will be a major problem if any effort is made to proactively
    manage ‘risk’ in naturally ‘risky’ areas such as innovation. Some risk management could be valuable, but
    perhaps too much, or inappropriate risk management might stifle innovation. It is necessary and valuable to
    consider the process of innovation from conceptualization to commercialization, how uncertainties are formed,
    how they are managed in that context, and how the techniques of risk management can be further deployed to
    enhance the success rate of innovation projects. Various approaches have been proposed to risk management in
    general, however the extent to which they are relevant for managing innovation is uncertain. Thus, during this
    paper, the general model of innovation and the process of risk management for managing the parameters which
    create the risk in these projects are explained.
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