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文章基本信息

  • 标题:On Assortment and Implementation of Modern Mass Customization of Apparel
  • 本地全文:下载
  • 作者:Nan Zhang
  • 期刊名称:Asian Social Science
  • 印刷版ISSN:1911-2017
  • 电子版ISSN:1911-2025
  • 出版年度:2009
  • 卷号:5
  • 期号:2
  • 页码:72
  • DOI:10.5539/ass.v5n2p72
  • 出版社:Canadian Center of Science and Education
  • 摘要:In this paper, the author mainly discusses assortment and implementation methods of mass customization nowadays. Through investigation of market requirements of mass customization, the author proposes the major assortment of mass customization of apparel: personal customization aimed at high-level customers, group customization aimed at group customers, marketplace customization aimed at tradesman ordering, original brand customization aimed at foreign trade ordering, and alteration customization on standard ready-to-wear clothes. And also features and implementation methods of these kinds of customization, including fast design method, production management method, customer relationship management method and resource reuse method of mass customization and mass production.
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