摘要:The purpose of this study is to identify and describe the perceptions of experts on the characteristics of beltline moulding quality success factor. This study was done through questionnaire and interview with 14 experts in the roll forming process. From this study we found; first, the experts placed attributes such as salary satisfaction, training and skill requirement and workplace environment. Second, the study look at correlations between the independent variables which is we found five positive or negative significant whereby quality improvement awareness have strong positive significant (p-value = 0.001) with quality of beltline moulding for local automotive. From the study understanding what the experts want in their essential and satisfactory may enhance the probability of getting the high quality in beltline moulding product.