期刊名称：Journal of Software Engineering and Applications
印刷版ISSN：1945-3116
电子版ISSN：1945-3124
出版年度：2009
卷号：2
期号：4
页码：283-287
DOI：10.4236/jsea.2009.24036
出版社：Scientific Research Publishing
摘要：The trust plays an extremely important role in online shopping. In order to make online shopping trusty, this paper puts foreword a new trust model in e-commerce environment GIR-TM (Groups’ Internal Recommendation Trust Model). First, it regarded the network as a combination of groups, and then did the internal recommendation based on these groups. The GIR-TM, in the process of recommendation, distinguished clearly between the trust degrees of recommen-dation node and the trust degrees of recommended node, and then calculated the integrated credibility value of the recommended node according to the weight of recommendation node in the group, the partial trust degree and the de-gree of recommendation when the recommendation node recommends the recommended node, and the overall credibil-ity value of recommended node as well. Lastly through listing the experimental data and comparing with the HHRB-TM (History and Honest Recommendation Based Trust Model) on the same condition, it is verified that GIR-TM is feasible and effective.
关键词：E-commerce; Groups; Internal Recommendation; the Credibility Value
