期刊名称：Journal of Software Engineering and Applications
印刷版ISSN：1945-3116
电子版ISSN：1945-3124
出版年度：2008
卷号：1
期号：1
页码：44-52
DOI：10.4236/jsea.2008.11007
出版社：Scientific Research Publishing
摘要：As online trade and interactions on the internet are on the rise, a key issue is how to use simple and effective evaluation methods to accomplish trust decision-making for customers. It is well known that subjective trust holds uncertainty like randomness and fuzziness. However, existing approaches which are commonly based on probability or fuzzy set theory can not attach enough importance to uncertainty. To remedy this problem, a new quantifiable subjective trust evaluation approach is proposed based on the cloud model. Subjective trust is modeled with cloud model in the evaluation approach, and expected value and hyper-entropy of the subjective cloud is used to evaluate the reputation of trust objects. Our experimental data shows that the method can effectively support subjective trust decisions and provide a helpful exploitation for subjective trust evaluation.
