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文章基本信息

  • 标题:The Development of Services in Customer Relationship Management (CRM) Environment from ‘Technology’ Perspective
  • 本地全文:下载
  • 作者:Gaurav K. Agrawal ; Daniel Berg
  • 期刊名称:Journal of Service Science and Management
  • 印刷版ISSN:1940-9893
  • 电子版ISSN:1940-9907
  • 出版年度:2009
  • 卷号:2
  • 期号:4
  • 页码:432-438
  • DOI:10.4236/jssm.2009.24052
  • 出版社:Scientific Research Publishing
  • 摘要:The service sector is receiving much deserved attention resulting from its inevitable role in a country’s economic de-velopment. Despite all the efforts gaps such as the relationship between technological advances and service development are yet to be revealed from the perspective of new applications that organizations want to develop and implement. This paper explores opportunities using a comprehensive model (and CRM, as an example) that can be used to extend the research relating service development to the technology development aspects of the market.
  • 关键词:Service Systems; Service Hierarchy; Customer Relationship Management; Service Development; Technology Complexity
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