摘要：In this paper, the necessary conditions and the components of the operation of value delivery under the instantaneous competition system are analyzed; the every node enterprise to make clear that the function of each of them in value creation and increase is discussed. The processes and model of a value delivery system are discussed in this paper, and the processes content and model are presented, we firstly discuss the operational flowchart and classification of the value delivery under the instantaneous competition environment. Secondly, we analyze the tactics of the instantaneous competition in supply chain system and the marketing system, both of which compose the whole value delivery system. Thirdly, we analyze some factors that must be controlled in value delivery system. Finally, we set up a multi-objective optimization model, which is a mixed-integer nonlinear programming problem. And a case study illustrates our conclu-sions.
