摘要：Climate change requires societal engagement on both mitigation and adaptation. With a
growing majority of people living in cities, urban dwellers and municipal decision-makers
will need to reduce their emissions and other impacts on the regional and global climate
while dealing with the unavoidable near-term and potential longer-term impacts of climate
change. To facilitate effective societal response to climate change, a busy, distracted, and so
far only marginally interested public needs to be engaged on the topic. This poses
significant challenges to communication and sustained outreach efforts. This letter draws on
critical insights from a three-year multi-disciplinary project that involved academics and
practitioners from various disciplines and sectors of (mostly US) society and explored how
to communicate climate change in ways that facilitate societal response. The
letter raises questions about key audiences, appropriate messengers, framings and
messages, reception of climate change information, and the choice of communication
mediums and formats to achieve different communication and engagement goals.
