The purpose of this paper is to present a theory of Reich's fixed point theorem for multivalued operators in terms of fixed points, strict fixed points, multivalued weakly Picard operators, multivalued Picard operators, data dependence of the fixed point set, sequence of multivalued operators and fixed points, Ulam-Hyers stability of a multivalued fixed point equation, well-posedness of the fixed point problem, and the generated fractal operator.