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  • 标题:Bend & Stretch: Why the best companies remain focused on cost cutting, whatever the business cycle - The Eighth Annual Cost Management Survey - largest companies ranked by cost management index
  • 作者:Lori Calabro
  • 期刊名称:CFO
  • 印刷版ISSN:8756-7113
  • 电子版ISSN:1560-3539
  • 出版年度:2002
  • 卷号:Feb 2002
  • 出版社:CFO Publishing Corporation

Bend & Stretch: Why the best companies remain focused on cost cutting, whatever the business cycle - The Eighth Annual Cost Management Survey - largest companies ranked by cost management index

Lori Calabro

TO SAY THAT CORPORATE America has its eyes on costs these days is a bit of an understatement. Hardly a day goes by without some announcement of a layoff, stalled capital investment, or acquisition put on hold. In January alone, Ford Motor Co. announced the closing of five plants in North America; AT&T Corp. slashed an additional 5,000 jobs; and The Walt Disney Co. shed a number of its Disney Stores.

What companies are doing is cost cuffing by "brute force," says Jon Scheumann, a director with business-process consulting firm Gunn Partners. For most companies, he explains, "it's a struggle to adjust SG&A [selling, general, and administrative] costs in concert with fluctuations in their business cycles." Confronted with an economic downturn, companies take out. costs as quickly as possible, which often translates into workforce reductions. Conversely, in the, midst of an economic boom, costs often escalate wildly in the quest for growth.

"It's the bane of many CFOs," says Scheumann. "How to break that cycle."

To get a handle on which companies are best at doing just that, CFO teamed with Gunn Partners for the eighth annual Cost Management Survey (formerly the SG&A Survey). The survey ranks the largest companies (revenues of at least $750 million per year from 1997 through 2000) publicly traded in the United States, according to their cost management index. The CMI is calculated by adding a company's cost of goods sold to its SG&A expenses and dividing the sum by operating revenue.

Using figures from 2000, the survey found that Corporate America again made improvements in cost control-albeit marginally. The median company improved its costs-to-revenue ratio by 41 basis points from 1997 to 2000, compared with a 64 basis point improvement in last year's survey. It's the improvements at individual companies, however, that offer clues as to which have been best able to weather the current economic climate.

Last year's leanest operator, Apache Corp., for example, again topped the list in the Energy--Oil & Gas sector, with a CMI of 14.5 percent, compared with 77.0 percent for the industry. While 2000 was a boom year for that industry. Apache maintained its focus on costs, says Roger Plank, CFO of the Houston-based oil-and-gas exploration and production company. Riding business cycles, he explains, "is a way of life" at Apache. "And while I'm not saying we're going to guess every cyclical turn right, we aren't afraid to zig when others are zagging." As an example, he points to the fact that Apache has sat on the acquisition sidelines for the past 11 months, because "everyone else is paying too much."

The airline industry has been no less volatile in recent months. And the numerous layoffs post-September 11, says Scheumann, "are a direct reflection of how inflexible the airlines are." Bucking the trend, of course, is Dallas-based Southwest Airlines, which remains one of the only airlines not to have laid off employees since the terrorist attacks. In 2000, the low-cost leader spent 40.8 cents on SG&A expenses for every dollar of operating revenue generated, 560 basis points lower than the industry, and had a CMI of 76.6 percent, compared with the industry median of 91.7 percent. "We do run a tight ship," says CFO Gary Kelly. "But there are always opportunities to improve." And many of those opportunities come from employees, who have been challenged to save $5 a day for the past four years.

For Cox Communications Inc., the Atlanta-based cable operator, success depends on "developing new products and applications for future deployment" even though the industry is "somewhat recession resistant," says CFO Jimmy Hayes. While such developments require a continued investment in SG&A, he says, it must be done with "a balanced perspective." In 2000, that perspective meant spending only 36.3 cents on SG&A for every dollar of operating revenue it generated, and recording a CMI of 60.7--1,730 basis points better than its industry.

Of course, the CMI is not a perfect indicator of the future, as Ford's first place finish in the auto industry certainly illustrates. And considering how earnings have dropped at many companies, Scheumann says the index is destined to go up next year--although not as much as one might expect. "Historically, SG&A rises as the business cycle is on the upswing and declines are on the downside, but on a lag basis. So in 2001, revenues will be down, but SG&A won't be down in proportion." The true reflection of the current cost-cutting binge, therefore, won't be seen until the 2002 numbers. "It all goes back to the flexibiity question," he says.

CYCLE RIDERS

Leading cost containers in 40 industries, 1997-2000.

ALL VALUES ARE & OF OPERATING REVENUE

ADVERTSING & MEDIA

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Cox Communications          24.4  36.3     60.7     61.7         31.0
Walt Disney                 70.4   0.4     70.8     65.3         -6.0
Gannett                     49.1  15.6     64.8     66.5         11.0
Comcast Special Stock       54.7  15.2     69.9     70.2         19.0
Belo                        35.8  33.5     69.3     70.5          9.0
Industry median             46.2  31.0     78.0     79.7         10.0

AEROSPACE & DEFENSE

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Goodrich                    67.1  13.9     81.0     83.0         18.0
Northrop Grumman            66.5  14.1     80.6     84.6          4.0
General Dynamics            78.7   6.2     85.0     85.7         43.0
Alliant Techsystems         76.1   8.2     84.4     86.2          6.0
Lockheed Martin             89.8   0.0     89.8     88.7         -8.0
Industry Median             77.4   7.8     86.3     87.5         12.3

AIRLINES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Southwest Airlines          35.8  40.8     76.6     78.4         22.0
AMR                         39.0  47.8     86.9     84.6         -7.0
America West                45.2  47.2     92.4     85.4        -15.0
Alaska Air Group            37.3  54.7     92.0     86.2        -10.0
Continental Airlines        41.1  48.0     89.0     87.4          4.0
Industry median             42.5  46.4     91.7     88.9         -6.0

AUTO & AUTO PARTS MANUFACTURERS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Ford Motor                  73.2   7.0     80.2     78.9         -0.0
Harley-Davidson             61.3  17.7     79.0     80.1         23.0
Desc SA DE CV ADR           69.4  15.9     85.3     82.4         -2.0
Borg Warner                 75.7   9.2     84.9     85.4         15.0
Federal-Mogul               72.3  14.0     86.3     85.7         63.0
Industry median             72.6  15.4     88.0     88.2          9.0

BANKING

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Golden West Financial          *     *     32.4     32.9         11.0
Fifth Third Bancorp            *     *     45.1     46.4         28.0
Bank of New York               *     *     50.4     46.7          8.0
Comerica                       *     *     47.8     49.5          8.0
Charter One Financial          *     *     46.6     53.0         27.0
Industry median                *     *     59.6     60.9         15.0

BEVERAGES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Brown-Forman                33.4  35.4     68.7     68.4            7
Coca-Cola                   33.6  44.6     78.2     73.6           -7
Anheuser-Busch              55.4  17.7     73.1     74.1            6
Coca-Cola Femsa SA DE CV    44.4  32.0     76.4     79.8           25
PepsiCo                     34.8  44.7     79.5     80.6            1
Industry median             46.1  33.2     80.3     81.2            7

BUILDING MATERIALS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Rayonier                    66.4   2.5     69.0     75.2           14
Vulcan Materials            68.3   8.7     77.0     75.5           12
Lafarge North America       69.9   9.7     79.6     77.2           11
USG                         75.2   8.2     83.4     79.8            3
Armstrong Holdings          68.4  18.2     86.5     82.0           -6
Industry median             71.2  13.7     86.8     86.8           12

CHEMICALS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Sigma-Aldrich               45.3  28.8     74.1     73.9           -2
Praxair                     61.0  14.8     75.8     74.2            0
Air Products & Chemicals    59.4  15.3     74.8     74.6            6
Int'l Flavors & Fragrances  52.1  25.4     77.5     75.5           -5
Albemarle                   62.4  14.1     76.5     76.4            4
Industry Median             66.5  15.3     84.1     82.3            4

COMPUTER NETWORKING & STORAGE

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Cisco Systems               32.6  38.5     71.1     68.6           44
EMC                         35.9  32.5     68.4     70.8           52
Enterasys Networks          50.4  40.1     90.5     84.5          -32
3Com                        50.3  41.0     91.3     85.7          -19
Storage Technology          52.9  38.8     91.7     86.4          -25
Industry median             50.4  38.5     90.5     85.7          -19

COMPUTER SOFTWARE & SERVICES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Microsoft                    9.8  38.9     48.7     46.9           27
Computer Assoc Int'l         0.0  45.6     45.6     49.1           17
First Data                  51.1  15.2     66.3     68.1            9
Adobe Systems                4.0  59.8     63.9     68.4           16
Oracle                      25.2  40.5     65.7     72.1           30
Industry median             41.7  33.5     78.6     75.2           10

COMPUTER SYSTEMS & PERIPHERALS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

IBM                         57.7  23.5     81.2     81.2            6
Sun Microsystems            43.1  36.8     79.8     81.6           32
Lexmark Int'l               64.6  21.0     85.6     85.1           17
Hewlett-Packard             68.7  20.6     89.2     87.9           -4
Dell Computer               78.7  10.9     89.7     89.2           51
Industry median             68.2  21.0     90.9     89.2            3

CONGLOMERATES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

General Electric            34.1  36.7     70.7     72.2           21
Minnesota Mining & Mfg      46.4  30.3     76.7     76.5            3
Fortune Brands              50.2  27.8     77.9     76.6            9
PPG Industries              61.8  19.1     80.9     79.1           -1
Tyco Int'l                  56.3  18.2     74.4     79.7           96
Industry median             67.8  17.7     85.3     85.8            0

CONSTRUCTION & HOUSING

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Clayton Homes               49.3  31.3     80.6     80.9           18
Toll Brothers               75.3   9.4     84.7     85.5           25
Lennar                      87.6   1.1     88.7     88.0           53
NVR                         78.9   8.0     87.0     90.5           79
MDC Holdings                84.9   2.3     87.2     90.7           60
Industry median             82.2   8.6     91.7     92.2           23

CONSUMER DURABLES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Pitney Bowes                29.0  37.1     66.1     66.8            0
Emerson Electric            60.1  19.2     79.3     79.5            9
Eastman Kodak               51.0  26.9     77.8     79.9            8
Lancaster Colony            66.5  15.7     82.2     81.7            5
Newell Rubbermaid           70.1  13.0     83.1     82.4           19
Industry median             67.0  20.7     87.4     86.3            6

CONSUMER PRODUCTS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Gillette                    30.7  41.2     71.8     72.6           -2
Clorox                      50.2  25.8     76.0     76.5           18
Colgate-Palmolive           42.0  35.3     77.2     79.2            8
Procter & Gamble            48.4  31.2     79.6     79.4            5
Ecolab                      38.8  40.5     79.2     79.7           14
Industry median             40.4  40.9     82.1     82.8            8

DIVERSIFIED FINANCIAL SERVICES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Fannie Mae                     *     *     16.0     16.9           17
Freddie Mac                    *     *     19.8     21.8           30
USA Education                  *     *     44.1     36.6            3
Household Int'l                *     *     41.1     44.5           37
Finova Group                   *     *    132.1     65.0         -158
Industry median                *     *     72.1     69.3           20

DRUGS & BIOTECHNOLOGY

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Amgen                        5.7  48.5     54.2     53.7           15
Eli Lilly                   14.9  48.3     63.2     63.6           10
Schering-Plough             16.3  49.1     65.4     67.2           16
Bristol-Myers Squibb        22.0  41.0     63.0     67.3           10
Pfizer                      13.7  53.7     67.4     68.8           36
Industry median             21.5  48.5     71.3     71.6           15

ELECTRONICS & SEMICONDUCTORS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Intel                       27.9  26.6     54.5     54.1            8
Analog Devices              37.2  26.9     64.2     71.7           40
Atmel                       43.7  23.0     66.7     73.2           44
LSI Logic                   45.2  25.1     70.2     73.3           31
Applied Materials           45.4  21.6     67.1     73.6           47
Industry median             49.3  23.0     76.6     80.5           27

ENERGY OIL & GAS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Apache                      11.2   3.3     14.5     32.2           38
Burlington Resources        29.9   5.2     35.1     42.8           22
Talisman Energy             20.8   2.0     22.7     44.0           71
Nexen                       32.9   4.4     37.3     48.8           22
Noble Affiliates            55.6   3.4     59.0     59.4            5
Industry median             64.5   5.6     77.0     79.3           22

ENERGY--OIL & GAS--REFINING & MARKETING

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Suncor Energy               25.4  27.1     52.5     56.7           28
Imperial Oil                76.6   0.0     76.6     72.4           14
Ultramar Diamond Shmrck     75.6   1.9     77.5     73.7           22
USX-Marathon Group          75.2   1.8     77.1     73.9           20
Unocal                      75.4   1.4     76.9     77.0            6
Industry median             75.6   1.9     77.5     80.1           20

FOOD & FOOD PRODUCTS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

William Wrigley Jr.         39.4  36.3     75.7     76.6            6
Sensient Technologies       59.2  18.9     78.2     79.8            7
Hershey Foods               54.4  26.7     81.1     81.7            1
McCormick                   59.2  27.3     86.5     87.3           10
Interstate Bakeries         47.5  44.5     92.0     90.7           -1
Industry median             71.3  18.9     91.7     91.5            6

HEALTH SERVICES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

HealthSouth                 67.1   5.9     73.0     71.7            5
HCA                         34.3  47.4     81.7     83.8            3
Manor Care                  84.7   4.4     89.1     84.3           20
Tenet Healthcare            36.1  47.0     83.0     84.5           31
Universal Health Services   23.0  63.2     86.2     86.1           15
Industry median             79.0  13.3     94.2     93.9            8

INSURANCE

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Ace                            *     *     83.7     69.6           23
Jefferson-Pilot                *     *     47.9     74.2           11
Unitrin                        *     *     84.8     76.2            0
Torchmark                      *     *     75.5     76.5            1
Conseco                        *     *     84.3     77.3          -13
Industry median                *     *     88.8     89.7            1

LEISURE ENTERTAINMENT & RESTAURANTS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Carnival                    54.5  12.9     67.4     66.4           14
McDonald's                  40.9  30.0     70.9     69.4            6
MGM Mirage                  47.6  27.9     75.5     72.4           45
Hilton Hotels               68.3   2.0     70.2     73.7            2
Royal Caribbean Cruises     57.7  14.4     72.1     74.1           21
Industry median             57.7  15.0     79.9     80.0           12

MANUFACTURING

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Pall                        39.7  37.2     76.9     78.9            8
Illinois Tool Works         62.0  18.2     80.2     79.1           21
Ucar Int'l                  66.6  12.5     79.1     81.2         -443
Masco                       65.2  16.9     82.1     81.8           23
Harsco                      68.3  14.0     82.3     82.0            6
Industry median             70.3  16.9     87.2     86.8            0

MEDICAL DEVICES & RESEARCH

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Medtronic                   21.5  41.2     62.7     62.4           28
Guidant                      2.2  45.6     65.8     68.7           35
Saint Jude Medical          25.3  47.0     72.4     74.6           15
Baxter Int'l                50.2  25.6     75.7     76.4            6
Becton, Dickinson           43.1  33.1     76.2     76.7            9
Industry median             32.3  41.2     75.7     77.6           15

METALS & MINING

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Barrick Gold                44.4   2.6     47.1     50.2           10
Freeport McMoran C&G        54.6   3.8     58.4     54.9           -4
Placer Dome                 52.5   6.6     59.1     64.5           25
Newmont Mining              58.4   7.6     66.0     72.9           -7
Potash CP Saskatchewan      70.0   5.0     75.0     73.4           -6
Industry median             77.8   5.2     83.4     83.2            3

PACKAGING & CONTAINERS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Vitro Scoiedad Anonima      63.8  17.0     80.7     77.6           -2
Tupperware                  28.5  53.9     82.4     82.7           -2
Owens Illinois              68.6  24.5     93.1     83.8          -26
Bemis                       74.3   9.4     83.7     84.1            9
Crown Cork & Seal           82.1   4.3     86.4     85.2           -9
Industry median             78.2   7.4     86.6     85.4            3

PAPER & PAER PRODUCTS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Bowater                     68.7   5.3     74.0     77.4           29
Westvaco                    68.6   7.7     76.3     78.8           14
Kimberly Clark              54.6  22.5     77.1     79.5           12
Sonoco Products             72.2  10.0     82.2     82.3           -1
Longview Fibre              73.4   7.9     81.3     82.3            7
Industry median             74.0   9.9     83.7     85.1           13

RETAIL

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Intimate Brands             56.5  23.6     80.1     80.7           17
Gap                         54.5  26.2     80.6     81.8           34
Tiffany                     38.8  40.8     79.6     83.5           32
May Department Stores       64.2  19.4     83.6     84.1            7
AutoZone                    55.2  30.5     85.7     85.6           17
Industry median             69.8  23.0     93.1     92.9           14

RETAIL GROCERY STORES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Safeway                     68.1  22.2     90.2     91.1           22
Whole Foods Market          62.4  28.7     91.0     91.2           23
Albertson's                 70.0  23.1     93.1     92.0           31
Casey's General Stores      80.3  13.4     93.6     93.0           14
Weis Markets                71.2  22.5     93.6     93.3            1
Industry median             70.7  22.8     94.1     93.9            7

RETAIL--SPECIALTY

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Pier 1 Imports              58.4  28.4     86.7     86.8           14
Home Depot                  69.1  19.8     88.9     90.1           34
Lowe's                      72.5  18.0     90.5     91.0           25
Barnes & Noble              71.2  18.9     90.1     91.4           24
Borders Group               68.9  22.7     91.6     91.7           20
Industry median             71.4  22.4     92.4     92.7           13

RUBBER & PLASTICS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Cooper Tire & Rubber        79.7   6.5     86.2     84.1           17
Bandag                      57.3  28.5     85.8     84.6           -2
Carlisle                    75.8  10.9     86.7     86.8           12
Goodyear Tire & Rubber      76.3  15.5     91.9     89.5          -11
A. Schulman                 81.7   9.5     91.2     90.1           -4
Industry median             76.3  10.9     86.7     86.8           -2

SHIPPING & RAILROADS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Canadian Nat'l Railway      23.0  43.5     66.5     65.5           15
Burlington Nth Santa Fe     37.7  29.6     67.4     67.2            5
Norfolk Southern            42.8  38.6     81.3     70.9          -11
Union Pacific               24.3  50.1     74.4     78.3           12
Sea Containers              66.3  12.3     78.6     78.4            5
Industry median             68.8  14.8     89.0     87.2            7

TELECOMMUNICATIONS EQUIPMENT

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Tellabs                     42.7  24.3     67.0     65.3           40
Rogers Commun.              73.8   0.0     73.8     71.2            2
Corning                     49.6  21.8     71.5     74.3           24
ADC Telecommunications      47.7  32.0     79.6     79.2           41
Andrew                      62.7  20.0     82.8     80.2           -5
Industry median             61.9  22.2     82.8     80.9           10

TELECOMMUNICATIONS SERVICES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Telefonos De Mexico SA L    28.2  16.5     44.7     42.8           10
BellSouth                   52.5   0.0     52.5     54.3           10
Verizon                     61.0   0.0     61.0     59.0           31
SBC Communications          60.3   0.0     60.3     61.5           37
Alltel                      62.1   0.0     62.1     62.5           30
Industry median             47.2  20.1     62.2     63.0           12

TEXTILE & APPAREL

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Jones Apparel Group         57.3  25.8     83.1     84.8           52
VF                          63.8  24.3     88.1     85.8           -4
Nike                        57.6  29.0     86.6     86.5           -8
Liz Claiborne               57.8  29.3     87.1     86.8            8
Kellwood                    78.2  15.0     93.1     92.6           -2
Industry median             58.4  29.3     91.7     91.4            2

TOBACCO

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

UST                         16.5  30.0     46.5     45.4            2
Philip Morris               34.9  23.5     58.3     58.1            3
Universal                   80.9  10.4     91.3     92.2            1
Dimon                       84.3   7.2     91.5     92.4          -17
Standard Commercial         85.6   7.6     93.2     93.8           -4
Industry median             68.1  16.9     85.3     85.3            2

UTILITIES

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

American Water Works        43.9   0.0     43.9     43.7           12
DPL                         49.5   0.0     49.5     50.8           13
Great Plains Energy         60.1   0.0     60.1     51.4           -2
Progress Energy             58.2   0.0     58.2     52.5            5
Pinnacle West               67.5   0.0     67.5     54.2            5
Industry median             70.3   0.0     72.6     65.7            8

WHOLESALERS

                                                 '97-'00      '97-'00
                            2000  2000     2000      CMI     Earnings
Company                     COGS  SG&A  CMI (1)  Avg. (2)  Growth (3)

Airgas                      52.9  34.5     87.5     86.1            2
W.W. Grainger               66.0  25.1     91.1     89.8           -2
Genuine Parts               67.8  23.4     91.2     90.5            6
Ikon Office Solutions       56.2  32.8     89.0     91.0           13
Danka Business Systems      18.7  70.1     88.9     91.1            6
Industry median             84.2  10.4     95.0     94.9           12

(1)Cost Management Index = (COGS+SG&A)/operating revenue for 2000

(2)Average Cost Management Index for 1997-2000

(3)Compound annual growth in operating profit before depreciation.
Analysis performed by Gun Partners, an Exult Company.

Data source: MGFS Inc.

RELATED ARTICLE: METHODOLOGY REVIEW A focus on flexible cost cutting.

CFO magazine teamed with Gunn Partners, an Exult Company, on this year's annual Cost Management Survey. The survey sample is based on publicly traded companies, including international companies, that reported at least $750 million in revenue annually for the years 1997 through 2000. More than 1,000 companies were grouped into 40 major industry groups. Company data was sourced in a standardized format from Media General Financial Services Inc., in Richmond, Virginia.

Data was analyzed for consistency and comparability across companies and industries. Metrics were calculated to assess cost efficiency and performance. This year, like last, the perspective was broadened to look at both COGS and SG&A (before depreciation and amortization). For financial firms, noninterest expense was used.

Candidates were ranked on the ratio of COGS + SG&A to operating revenue, called the cost management index (CMI). The accompanying tables show the North American-based CMI leaders in each industry.

COPYRIGHT 2002 CFO Publishing Corp.
COPYRIGHT 2002 Gale Group

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