Brown-Forman Beverages - Grapevine: News About People�� - Brief Article

Brown-Forman Beverages announced the appointment of Mark McCallum to the position of chief marketing officer for the company's spirits brands. In this position, McCallum will oversee the marketing and advertising activities for all of Brown-Forman's spirits brands, including Jack Daniel's, Southern Comfort, Finlandia, Canadian Mist, Early Times, Old Forester, Woodford Reserve, Glenmorangie, Pepe Lopez, Don Eduardo, Tuaca, Amarula, and Appleton. He will also be responsible for the company's interactive marketing activities and global marketing services for spirits brands. McCallum comes to Brown-Forman from Darden Restaurants, Inc., where he served as executive vice president of marketing for Red Lobster. Prior to Darden Restaurants, Inc., McCallum served as president, North America, and president, Grocery Division, for Vlasic Foods International, Inc. Before that, he worked for Campbell Soup Company for five years, serving as general manager of Campbell Soup Australia/New Zealand.

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