Fed up with M-way ripoffs
IAN FLETCHERMORE than half of all customers at Britain's motorway service stations believe the food is a rip-off.
According to a new survey, 51 per cent now say meals at M-way services are overpriced, compared to 44 per cent two year ago. The figure rises to 65 per cent in the North. The number of people sitting down for a meal has also slumped, with takeaway sales up nine per cent.
While Welcome Break services won praise for employing the services of food critic Egon Ronay, the report warned the poor reputation of the industry would be hard to change. It concluded: "Consumers are less inclined to sit down for a meal and more likely to integrate eating with the journey."
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