DSN market study: Orlando; discount retailing thrives amidst building boom - Discount Store News; includes related articles

Disney MGM STUDIOS

With a retail scene nearly as hot as its often oppressive weather, Orlando is a lot more than just the site of America's most popular family entertainment mecca. This central Florida vacation center is one of the fastest growing cities in the United States and discounters here operate some of their most up-to-date stores. DSN explores discount retailing in Orlando and previews the International Mass Retail Association's 1989 annual convention.

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