Market a way out of the doldrums - From The Publisher - Brief Article

DEAR READERS,

You'll be glad to know, the entrepreneurial spirit of the art and framing marketplace is alive and well. In your hands is evidence--imaginative and resourceful publishers and manufacturers who are not waiting for the market to turn around, but plan to market, merchandise and manufacturer their way out of the economic doldrums. According to the American Business Media (formerly the American Business Press), when competitors cut their advertising during a recession, the overall "noise level" drops. So the advertising that is done can have an even greater impact than usual. We hope you'll agree.

Art Business News is proud to present our first-ever Profiles Supplement, a forum for these spirited companies to promote themselves and strike ahead of the market in this special issue which accompanies the January 2002 issue of ABN.

This supplement profiles 30 art and framing companies in the market. Each profile provides you with some insights as to what makes these companies tick. You'll meet their artists, see their products, meet their staff and get to know a little more about each company, in their own words. The supplement was designed to be easy to navigate (all companies are listed alphabetically), and you'll find an index on page 31 which will give you a quick look at the participants.

This supplement is a first step in bringing both our advertisers and readers important tools for building their businesses in 2002. We plan to work together with the industry, whether you're a publisher, supplier or retailer, to market our way out of the economic doldrums and into the New Year with a bright future.

COPYRIGHT 2002 Advanstar Communications, Inc.
COPYRIGHT 2004 Gale Group