文章基本信息

标题：Men's Living/Women's Living - New Magazines - Brief Article
作者：Jo Bennett
期刊名称：Folio: The Magazine for Magazine Management
印刷版ISSN：0046-4333
出版年度：1997
卷号：July 1, 1997
出版社：Red 7 Media, LLC

Men's Living/Women's Living - New Magazines - Brief Article

Jo Bennett

Getting big (or better) hair isn't the only topic of Men's Living and Women's Living, two new quarterlies launched with spring issues by Time Inc. Custom Publishing and Pharmacia & Upjohn, makers of Rogaine hair regrowth product.

Living well and looking good are the focus of both titles, which include lifestyle topics such as fitness, smart investing, dealing with stress and easy-to-make fancy foods. Editorial is excerpted from such Time Inc. titles as Health, Money and Cooking Light. Each title also addresses the separate interests of men and women. Stories are interspersed with News to Use, a section from Rogaine covering hair loss and product-related advice.

ML and WL target Rogaine users and are mailed free to 362,000 consumers of the hair treatment products. Pharmacia & Upjohn is the sole advertiser. Scott Mowbray is the managing editor. Address: Time & Life Building, Rockefeller Center, New York, NY 10020. 212-522-6938.