Empire - www.empiremag.com - Brief Article - Company Profile - Statistical Data Included

www.empiremag.com

Launch date: March 2000; planned newsstand launch, June 2000

Mission: To be the upscale lifestyle, fashion and entertainment magazine for the urban gay community.

Target audience: Gay men between the ages of 25 and 39 who are interested in the culture and style of the Big Apple.

Initial distribution/circulation: 50,000 controlled circulation. Planned circulation for June is 60,000 (30 to 40 percent to newsstands). Goal for September issue is to be 75 percent newsstand and paid subscription, 25 percent controlled to the New York gay community. Launched as a quarterly. Scheduled to go 10 times starting with January 2001 issue. Subscriptions: $19.95 annually; cover price: $2.95.

Editorial highlights: The debut issue featured actor Rupert Everett. Regular features include fashion, profiles, travel, investing and health related articles.

Ad profile: A full-page, four-color ad is $5,600; a full-page, black-and-white ad is $3,700.

Staff: Marc Berkley and Matthew Bank, co-founders; Bill Henning, editor.

Publisher: Two Queens Inc., 230 West 17th St., 8th Floor, New York, NY, 10011. 212-352-3535.

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