文章基本信息

标题：CU Proves Business Acumen
期刊名称：Credit Union Magazine
印刷版ISSN：0011-1066
出版年度：2005
卷号：Mar 2005
出版社：Credit Union National Association, Inc.

CU Proves Business Acumen

RECOGNITION

North Island Credit Union received a gold-level Eureka Award from the California Council for Excellence, a nonprofit foundation that recognizes the best in business leadership and performance.

The Chula Vista, Calif.-based credit union, with $1.3 billion in assets, is honored for superior performance in key business categories ranging from leadership to customer/ market focus.

The statewide award validates the credit union's strategy of focusing on people-employees and members-to refine business processes to produce world-class business results, says Ken Marion, senior vice president for strategic planning at North Island.

The program uses the same criteria as the Malcolm Baldrige National Quality Award. "Following the Baldrige criteria takes discipline and rigor, but everyone wants to be part of a winning team. Baldrige is all about achieving excellence for our members and our organization," Marion says.

The credit union adopted the Baldrige template in 1992 as part of a strategy to achieve superior business results by building a culture of continuous improvement.

By doing so, the credit union achieved the highest service satisfaction scores among all financial institutions participating in the American Customer Satisfaction Index survey, a national benchmark.