文章基本信息

标题：Kraft Ready to Test California Pizza Kitchen Products
期刊名称：Brandweek
印刷版ISSN：1064-4318
出版年度：1998
卷号：Sept 21, 1998
出版社：Nielsen Business Publications

Kraft Ready to Test California Pizza Kitchen Products

NORTHFIELD, ILL.--Kraft Foods assigned Foote, Cone & Belding, Chicago, responsibility for a new line of California Pizza Kitchen frozen pizzas to begin test marketing in the fourth quarter. Kraft in August struck a licensing agreement with the L.A.-based, 80-unit restaurant chain. CPK's top-selling varieties, BBQ Chicken and Thai Chicken, will be included in Kraft's frozen line.