Your Ad Here, And Here

The average cost for producing a 30second TV spot jumped $30,000, or 11%, last year, according to the American Association of Advertising Agencies. So is it any wonder then that brands are looking to alternative media to get the word out? Anticipating a fall fashion jones, A/X Armani Exchange sad Campaign will run on limited-edition bottles of Jones Soda. To coincide with the opening of the casual sportswear retailer's 5th Ave. flagship, A/X-labeled soda will be distributed throughout Manhattan and in A/X stores in SoHo and Vancouver, Jones home base And Miami based Look Worldwide wants to Calvinize as well as Martinize. With its 10,000 shop strong International Cleaners Advertising Network, Look has found a book to snare advertisers tar getting working women: the dry cleaner's paper hangers and garment bags

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