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文章基本信息

  • 标题:Newswire
  • 期刊名称:Brandweek
  • 印刷版ISSN:1064-4318
  • 出版年度:1998
  • 卷号:Sept 21, 1998
  • 出版社:Nielsen Business Publications

Newswire

American Airlines is pushing Asia-bound travel by offering mileage fully credited to its Gold and Platinum frequent flier programs. The deal provides consumers higher status and priority for upgrades and other perks than do AAdvantage credits... ASSIGNMENTS: Global Household Brands, Edison, N.J., awarded creative and broad-based media duties for X-14 hard-surface cleaner, 2000 Flushes toilet bowl cleaner and Carpet Fresh cleaner to Downtown Creative Partners, New York, a division of NCI Advertising... REVIEWS: Mail Boxes Etc., San Diego, is conducting an ad agency review. Annual billings are $16 million. Smith Advertising of La Jolla, Calif., is the five-year incumbent.

COPYRIGHT 1998 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group

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