Promo Ties Bloomie's, Rolling Stone to Jeans Jam

NEW YORK--Rolling Stone magazine partners with Bloomingdale's for the retailer's Jeans Jam, a two-week, nationwide promo dangling a CD gift with purchase of designated fashion brands at 23 stores. Kicking off Sept. 25, the bid will be announced through a RS-designed postcard! invitation mailed to 2,000 subscribers and preferred shoppers. Consumers who purchase a pair of DKNY, CK or Tommy Jeans from the men's department receive a self-titled CD by Mercury recording artist Rusted Root.

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