文章基本信息

标题：Because of Internet - Brief Article
作者：Catharine P. Taylor
期刊名称：Brandweek
印刷版ISSN：1064-4318
出版年度：1999
卷号：Feb 1, 1999
出版社：Nielsen Business Publications

Because of Internet - Brief Article

Catharine P. Taylor

Because of Internet merger fever, some news items indicative of the Web's coming-of-age have received little notice. One that caught our eye last week was a report that Estee Lauder is suing Excite for trademark infringement because the site has been selling ads to competitors that appear when users type in "Estee Lauder" and related keywords. This type of media buy has become commonplace, but the suit has no legal precedent. What fun!