文章基本信息

标题：Lingerie-clad supermodels!
作者：Catharine P. Taylor
期刊名称：Brandweek
印刷版ISSN：1064-4318
出版年度：1999
卷号：Feb 8, 1999
出版社：Nielsen Business Publications

Lingerie-clad supermodels!

Catharine P. Taylor

That was pretty much all Victoria's Secret had to say to generate massive hype for its fashion show last week, which was also broadcast live, exclusively-on-the-Web. Though it was a PR coup, the show might not have been good for the Internet because it only highlights the inferior production values of Web video. How many men logged on, dismayed to find Tyra Banks reduced to fuzzy postage-stamp size?