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  • 标题:Climb Every Mountain…
  • 作者:Sloane Lucas
  • 期刊名称:Brandweek
  • 印刷版ISSN:1064-4318
  • 出版年度:1999
  • 卷号:June 28, 1999
  • 出版社:Nielsen Business Publications

Climb Every Mountain��

Sloane Lucas

It's bad enough to surf the Tae Bo site with a bag of tortilla chips in one hand and a jar of salsa in the other, but a new site aims to tease not only virtual exercisers but virtual adventurers as well. EVici.com, created by Robert Mads Anderson, a New York-based financial software designer, will track the executive's ascent of Mount Everest, which he hopes to complete on January 1, 2000. (The site's name comes from the Latin word for "conquer.") Users can monitor the millennial trip by logging on to the site; they can not only track progression but also monitor Anderson's and his team's heart rates and breathing.

Users will also be able to punch in their own vital stats, including their weight, height and level of fitness, to compare how they would fare if they weren't parked at their desks. They can enter their e-mail for updates and can even create virtual prayer flags, which are strung between trees in the dirt world, that the crew will transmit from the summit.

COPYRIGHT 1999 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group

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