文章基本信息

标题：CompuServe and Prodigy
作者：Catharine P. Taylor
期刊名称：Brandweek
印刷版ISSN：1064-4318
出版年度：1999
卷号：July 5, 1999
出版社：Nielsen Business Publications

CompuServe and Prodigy

Catharine P. Taylor

CompuServe and Prodigy last week made headlines by offering new members a free PC in return for a few years of loyalty. The moves set the stage for an ever-expanding variety of enticements by ISPs to find ways to hook newbies into the wonderful world of online media. If such offers proliferate, will they have any effect on PC sales? Since most new PC owners these days seem to buy so they can access the Internet, what's the incentive for buying a PC when access providers are giving 'em away?