The Return of Snail Mail? - Statistical Data Included
Sloane LucasSome 93 percent of 1,013 U.S. households surveyed said they preferred postal mail to e-mail when receiving things like bills, bank statements or other financial reports at home. The source? The report was commissioned by Stamford, Conn.-based Pitney Bowes, which earns its bread and butter by providing automatic mail-weighing and stamping machines that keep snail mail chugging along. The results also showed that more than 80 percent of the households felt snail mail was more secure (is ripping open an envelope harder than hacking a computer network?) and that 77 percent would rather get product announcements or offers in hard copy. Maybe the sound of product catalogs whacking the bottom of the trash can is more satisfying than the "click" of deleting spam.
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