文章基本信息

标题：The lines, they are a blurrin' - Brief Article
作者：Catharine P. Taylor
期刊名称：Brandweek
印刷版ISSN：1064-4318
出版年度：1999
卷号：July 12, 1999
出版社：Nielsen Business Publications

The lines, they are a blurrin' - Brief Article

Catharine P. Taylor

Between news and entertainment, that is. Exhibit A? Last week's decision by ABC Radio to hire Web scribe Matt Drudge to host a radio show, reportedly over the objections of ABC News chief David Westin. In one report, Drudge's shaky reputation was brushed off by ABC which contended that he is, in fact, "an entertainment brand." (Let's Drudge hosts show on the Fox News Channel). So it's really simple. If accuracy isn't your thing, just call what you do entertainment.