文章基本信息

标题：How cool is it - Brief Article
作者：Catharine P. Taylor
期刊名称：Brandweek
印刷版ISSN：1064-4318
出版年度：1999
卷号：Sept 13, 1999
出版社：Nielsen Business Publications

How cool is it - Brief Article

Catharine P. Taylor

How cool is it that via a new type of American Express card called Blue, cardholders can shop online as well as off, with Amex getting rid of the need to constantly peck personal purchasing information into the keyboard? Blue also makes it possible for members to return any item they purchased online with it--even if the online merchant has never heard the phrase, "The customer is always right." Blue could become a classic case of how offline companies can boost business via the Web. That is, if it works.